19 Feb
19Feb

In today's digital landscape, content marketing is important for brand promotion, audience engagement, and website traffic. To ensure relevance and keep your audience interested, integrating current events and trending topics is key. Here's how: 

1. Select Relevance

Choose topics aligned with your brand's values and industry focus. For instance, a health and wellness brand might delve into the latest fitness trends.

2. Timely Content Creation

Seize the moment by writing content around ongoing events. For instance, aligning with a major sporting event can yield timely blog posts or social media updates.

3. Provide Insight and Analysis

To improve your content, provide analysis on current trends. This involves giving your perspective on how news affects your audience. For example, if there's a relevant technology trend, create a blog post discussing its potential impact on your industry and audience.

4. Sensitivity Matters

Exercise caution when talking about sensitive topics, avoiding controversy and focusing on themes that resonate positively with your audience.

Best Ways to Find Trending Topics for Content Marketing

Finding trending topics and events to include in your content marketing requires a combination of efforts to produce timely, relevant, and meaningful content. Here are some of the best ways to find trending topics and events:

1. Social Media

Social media platforms like Twitter, Facebook, and LinkedIn can be great sources of trending topics and events. Keep an eye on trending hashtags and topics, as well as popular posts and conversations within your industry.

2. Google Trends

This tool allows you to see what topics are trending on Google. You can use it to monitor specific keywords and phrases related to your industry and see how they trend over time.

3. News Aggregators

News aggregators like Feedly, Flipboard, and Google News can help you stay up to date with your industry’s latest news and events. You can customize your feed to include only the topics and sources most relevant to your brand.

4. Industry Blogs and Newsletters

Industry-specific blogs and newsletters can be a great source of information on the latest trends and events. Subscribe to the ones that are most relevant to your industry and keep an eye out for updates and insights.

5. Online Communities

Online communities like Reddit, Quora, and LinkedIn groups can be a great source of information on your industry’s latest trends and events. Join relevant groups and participate in conversations to stay informed and engage with your audience.

The Bottomline

Integrating current events and trending topics into your content strategy, will help you write compelling, timely, and engaging content that resonates with your audience. Contact ER Creative International today, and let's discuss how we can leverage trending content to engage your audience and enhance your overall content strategy.


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